04 / CONNECTION
Influencer Marketing, UGC and Activation Services
Connect your brand with creators, communities and real-world experiences, from campaign content to event support.
Discuss this service
A connected approach to your brief
Plan creator partnerships and real-world experiences with a clear role for every piece of content and event touchpoint. Our support can connect sourcing, campaign assets, paid amplification and activation delivery within a defined scope.
Appoint a single service or combine deliverables. We’ll confirm the scope, responsibilities, timeline and reporting in a tailored proposal.
What we can help you with
- Creator and influencer sourcing.
- Influencer campaigns and UGC production.
- Paid amplification of creator content.
- Community and brand activations.
- Event marketing and event support.
- Golf-day marketing and collateral.
- Event décor.
- Sponsorship sourcing and partnership management.
Who this service suits
For brands and organisations that need relevant creator content, community participation or coordinated event marketing. The work can support an individual activation or connect content, partners and an event campaign.
A creator audience, a piece of UGC and an on-site experience do different jobs. We help define the role, message and next step for each so that campaign materials and coordination serve the same brief.
Scope options and responsibilities
Creator sourcing, influencer campaigns, UGC production, campaign assets, brand activations, event support, golf-day collateral, décor and sponsorship support can be scoped as required. Creator fees, usage rights, paid amplification and supplier costs require explicit agreement.
How the work progresses
- Define participants, campaign objectives and the intended experience.
- Agree creator or partner requirements, assets, rights and responsibilities.
- Coordinate the agreed content and activation deliverables.
- Review delivery and the available campaign or event evidence.
What we need from your team
Share the audience, confirmed dates and venue where applicable, brand guidance, budget, sponsor commitments and existing delivery partners. Identify who approves content and who owns participant follow-up.
What determines the quotation?
The number of creators, production requirements, usage rights, campaign assets, event coordination and third-party costs affect the quotation. Sponsorship sourcing does not guarantee sponsor commitments.
Share your requirements, budget range and intended timing for a tailored proposal. Scope, exclusions and fees are confirmed before work begins.
Explore specific services
Relevant work and buying guides
- Tshaya Mashabela: AAD exhibition marketing
Exhibition marketing, campaign materials and collateral for AAD.
- Milisakwande: Corporate & Events
One partner supporting brand visibility, events, media exposure and partner relationships.
- Influencer marketing versus UGC in South Africa and how to brief the right creators
- How to market an event golf day or brand activation in South Africa
- How to write a sponsorship proposal that helps South African brands make a decision
Connected services
Questions before commissioning the work
- Is UGC the same as influencer marketing?
- Not necessarily. UGC production creates assets for agreed use; influencer distribution uses a creator’s audience. Rights, posting and distribution must be specified.
- Do you guarantee attendance or sponsorship?
- No. We define the agreed marketing and coordination work without promising attendance, sponsor commitments or sales.