The Priest Media · Self-service media monitoring

Take control of your media coverage.

Create your own campaigns, choose what matters to your organisation and follow public coverage from our website. No waiting for someone else to set up your monitoring brief.

From a brand launch to a public statement, bring news, websites, indexed public social mentions and your own clippings into a private campaign workspace.

Your account. Your keywords. Your campaign workspace.

Illustrative media-monitoring desk with newspapers, headphones and waveform graphics
AI-generated illustration

A monitoring workflow you own

01

Define your campaign

Give it a name, add relevant phrases and select your coverage sources.

02

Discover and collect

Run a public-source search, receive daily updates or add your own clippings.

03

Review in one place

Browse mentions, filter by source and open the original coverage.

Account-specific campaigns and coverage access.

What you can monitor

A clearer picture, across the sources you select.

Choose news and websites, public social discovery, uploaded coverage or a combination for each campaign. Keep unrelated projects separate and focus on the information that supports your brief.

Public-source discovery

Online news & websites

Follow discoverable articles, publisher websites and relevant online pages mentioning your brand, campaign or spokesperson. Each saved result brings its title, source, available publication date, summary and original link into your campaign feed.

A useful starting point for PR coverage, product announcements and organisational news.

Indexed public content

Public social mentions

Include social posts that are publicly visible and discoverable through web search. Keep these mentions alongside your news coverage, rather than checking a separate list for each campaign.

This is not a complete social-platform feed and does not access private profiles, groups or messages.

Customer-added coverage

Your clipping library

Add print clippings, screenshots and coverage documents that your team has already collected. Record the title, source, date and context so offline or otherwise undiscovered coverage can sit alongside your online results.

Supported uploads include PDF, PNG, JPG, WEBP, TXT and CSV. Uploaded files are private, not public download links.

Clear boundaries. No inflated coverage claims.

Automated discovery currently uses AI-assisted public web search, not an exhaustive licensed media database. Direct radio and television monitoring, automatic print-publication feeds, paywalled databases and comprehensive social listening are not included. You can add supported clippings or documents from those channels yourself, but uploading them does not automatically transcribe or analyse their contents.

How it works

From campaign idea to coverage feed. On your terms.

You do not need to send us a brief to get started. The portal gives you the controls to create, maintain and review your own campaigns, with a straightforward workflow from setup to ongoing monitoring.

  1. 01

    Create your account

    Register on our website, verify your email and sign in to your private monitoring portal. You can return to your campaigns whenever you need to review coverage.

  2. 02

    Build your monitoring brief

    Name your campaign and add 1–10 comma-separated keywords or phrases. Use your organisation, product, spokesperson or campaign name, then choose the coverage sources you want to include.

  3. 03

    Start discovering coverage

    Use Search now to look for public matches. Active campaigns with news or social sources also receive a scheduled daily search at 09:00 South Africa time. Add your own clippings when automated discovery does not cover the source.

  4. 04

    Review, refine and repeat

    Search your saved feed, filter by source and open original articles or uploaded files. Edit campaign keywords as your brief changes, or pause and resume automatic monitoring yourself.

Better keywords, more useful results. Choose distinctive names and specific phrases rather than broad terms such as “business” or “launch”. Create a separate campaign when the topic, audience or reporting objective changes.

Inside your dashboard

Less chasing. More visibility.

A practical workspace for organising the coverage you find, checking the stories behind it and keeping your monitoring brief current.

Campaigns you manage yourself

Create separate campaigns for brands, projects or topics. Adjust keywords and source selections without relying on an external monitoring team.

A searchable coverage feed

Find saved mentions by title, publication or summary, and filter between news/web, public social and uploaded coverage.

Coverage counts at a glance

See total saved items and the breakdown across your selected source types. These are coverage counts, not estimated audience reach or advertising value.

Daily and on-demand discovery

Keep active campaigns on the daily schedule or request a search from the dashboard. Pause automatic monitoring when a campaign ends and resume it when needed.

Original sources within reach

Follow article links to read the source material and open privately stored clippings from the same campaign feed. Verify important claims against the original coverage.

A workspace tied to your account

Keep your campaign settings and coverage in your own account. Uploaded files use temporary access links rather than permanent public URLs.

Built around your brief

Monitor the subjects that matter to your work.

Brands & corporate communications

Follow mentions of your organisation, leadership and announcements. Maintain separate campaigns for brand visibility and specific communications initiatives.

PR agencies & consultants

Organise a campaign for each client brief or media push. Collect discoverable coverage and add supplied clippings without mixing unrelated accounts or projects.

Product launches & events

Track a distinctive launch name, event title or spokesperson. Review saved coverage through the campaign and retain the relevant clippings after the activation ends.

Foundations & public-interest organisations

Follow public mentions of programmes, community projects and spokespeople. Keep the stories and documents relevant to each initiative in one place.

Competitor & sector awareness

Create topic-led campaigns using specific competitor names or industry phrases. Review what public sources are saying without treating search results as a complete market record.

Reputation & issue tracking

Monitor public mentions of a known issue or organisational statement. Run an on-demand search when needed; this is not a real-time crisis alert service.

Your questions, answered

Know what you are getting.

Can I set up monitoring without speaking to your team?

Yes. Register, verify your email and create a campaign from your dashboard. You control the campaign name, keywords, source selection and whether scheduled monitoring is active.

Can I run more than one campaign?

Yes. Create separate campaigns for different brands, projects or topics and switch between them in the portal. Each campaign has its own keywords and coverage feed.

How often does coverage update?

Active campaigns that include news/web or public social sources are scheduled for a daily search at 09:00 South Africa time. Search now lets you request a search from your dashboard. Results depend on source availability and public search indexing, so discovery is not instant or guaranteed.

Does this monitor everything on social media?

No. Social discovery is limited to publicly indexed posts available through web search. Private content, complete platform feeds and comprehensive social listening are not currently included.

Are print, radio and television monitored automatically?

Not currently. You can add supported print clippings, screenshots or documents as uploaded coverage. Direct broadcast capture, transcription and licensed print feeds require additional data services and are not part of the current automated offering.

Does the dashboard measure sentiment, reach or media value?

The current dashboard shows saved coverage counts by source and lets you review individual mentions. It does not currently provide automated sentiment scores, audience reach, advertising-value estimates or downloadable analysis reports.

Who can access my campaigns and uploaded files?

Campaigns and coverage are account-specific. Uploaded clippings are stored privately and opened through temporary access links. They do not receive permanent public download URLs.

Why might an expected mention be missing?

A page may be unindexed, paywalled, private, outside the search window or not match your keywords. AI-assisted public search is not exhaustive. Refine your phrases, verify results against original sources and upload supported clippings you have collected yourself. Automated searches consume integration credits.

Start your monitoring brief

Your next campaign starts here.

Bring your brand names, campaign phrases and source preferences. Create a workspace you can manage yourself, then keep the coverage that matters in view.

Need broader production or communications support? Tell us about your project.